Effective Use of Social Media During Jury Selection, West Virginia MCLE 1.3

Take an indepth look at the present state of juror research, including the inherent benefits and potential pitfalls. Massive damage awards are on an upward trend, and selecting the wrong jury panel can result in enormous punitive awards against your client. Traditional methods of jury selection such as voir dire may be ineffective at identifying problem jurors, but the current trends in jury research methodology provide opportunities to overcome these challenges. This talk will give an indepth look at the present state of juror research, including the inherent benefits and potential pitfalls. It will also provide an analysis of what motivates jurors, and how they think and act. When you understand how jurors think and respond to the information given to them, you can better identify problem jurors and wield modern methodologies to your ultimate advantage. There is a wealth of invaluable information available, and this talk will help you understand how to tap that well and apply it to your jury selection.